DEMONSTRATION 03 · CAMPAIGN SPRINT
North House
Escapes
Demonstration project · fictional business
A fictional seasonal campaign showing how one clear commercial idea can become coordinated website, email and social content without every channel saying exactly the same thing.
One campaign idea. Built to work everywhere.
THE BRIEF
The brief
North House Escapes is a fictional collection of design-led countryside holiday cottages. Weekend bookings are strong, but guests usually arrive on Friday and leave on Sunday morning.
The campaign brief was simple: encourage guests booking selected autumn weekends to consider staying for one more night.
OBJECTIVE
Encourage more three-night weekend stays.
AUDIENCE
Couples and friends looking for relaxed UK countryside breaks.
OFFER
Book Friday and Saturday and add Sunday night for £75.
Selected fictional autumn dates. Subject to availability.
The campaign needed more than an offer.
“Sunday night for £75” explains the promotion.
It doesn’t explain why anyone should care.
The campaign idea turns the extra night into something people can picture themselves wanting.
CAMPAIGN IDEA
Stay for the Sunday.
Most weekends finish just as you start to relax.
So don’t rush home.
Stay for the long breakfast, the muddy walk, the pub lunch, the fire afterwards — and one more night before Monday arrives.
Three nights. One proper weekend.
WEBSITE
The campaign starts where people book.
Same campaign. Different reasons to care.
The social content keeps the central idea consistent while giving each post its own purpose.
LAUNCH POST
LIFESTYLE POST
REMINDER EMAIL
One idea can keep working.
Subject: What if the weekend didn’t end on Sunday morning?
A campaign needs a rhythm.
01
LAUNCH
Website campaign hero
Launch email
Main social post
Website banner
02
BUILD THE IDEA
Sunday breakfast lifestyle post
Five-reasons carousel
Supporting story content
03
REINFORCE
Reminder email
Availability content
Campaign reminder creative
04
FINAL REMINDER
Last few autumn Sundays available.
What Red Cord changed
01
Strategy
Turned a simple discount into a compelling emotional reason to stay.
02
Creative
Unified visual language across website, email and social channels.
03
Efficiency
Created a coordinated rollout rhythm that maximizes reach without repetition.
04
Clarity
Simple, honest messaging that respects the guest while driving action.